Binding law — in force AI-adjacent law
State clearly when an advertisement uses AI in a way that affects consumers or shows human-like AI characters (Turkey, 2026 advertising regulation)
From 2026-08-01, where an advertisement uses artificial intelligence or other software in a way that significantly affects consumers' economic behaviour regarding a good or service, or includes digital characters created with AI technologies that cannot be distinguished from humans, this must be stated clearly, understandably and distinguishably (Commercial Advertising and Unfair Commercial Practices Regulation art. 18(8), added by the amending regulation of RG 33297, madde 6). The Regulation covers every commercial advertisement aimed at consumers (art. 2) and binds advertisers, advertising agencies, media organisations and everyone involved in advertising (art. 1). Detect ad-generation code that inserts an AI avatar or digital human with no disclosure.
Trust and provenance not reviewed by a lawyer · audit-grade · source verified 4 Oct 2026 · release 2026.10.04.3
- Lane
- Binding law — in force In force: applies since 1 Aug 2026
- Official source
- Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliğinde Değişiklik Yapılmasına Dair Yönetmelik (RG 33297), madde 6 (Yönetmelik madde 18(8)) · captured 4 Oct 2026 · anchor hash (SHA-256)
4b23377ae41b…· 4 more anchors in the data release - Verification
- Quoted text found word for word in the captured official document (4 Oct 2026). Source last verified 4 Oct 2026: checked against the captured official document.
- Data release
- Data release 2026.10.04.3, data as of 4 Oct 2026, schema 0.3.10.
- Legal review
- Not reviewed by a lawyer. TwinEthos derived this rule from the official text it cites: treat it as research to check against that text; it is not legal advice. No TwinEthos rule has been legally reviewed yet. Open questions for counsel on this rule: 1.
- Audit standard
- Audit-grade: meets all 10 checks of the TwinEthos audit standard that apply to it. The audit standard is TwinEthos's own quality bar for provenance, dates, applicability, detectors, fixtures, remediation and licences; it is not a legal review.
- Detectors
1 detector (code pattern), experimental: written from the rule's text and not yet measured for precision on real code, so treat a hit as a lead to verify.
Known limits:
- Ads assembled in a video editor outside the repository
- Disclosures added by the ad platform
- The disclosure overlay may be applied by a rendering service or ad-server template in another file; check the export path. Avatars used for training videos or support, not advertising, are out of scope.
Who it applies to
- Duty falls on: any person
- Advertisers, advertising agencies, media organisations and others involved in commercial advertising aimed at consumers in Turkey, including ad-generation tools, where an advertisement uses AI in a way that significantly affects consumers' economic behaviour or includes AI-created digital characters indistinguishable from humans. Applies from 2026-08-01. Whether a given AI use 'significantly affects' economic behaviour is for counsel.
- Whether it applies depends on facts outside the code; a person has to decide.
The guard to add
Add a clear 'synthetic performer' disclosure to every generated ad that features an AI avatar, presenter or human-like voice.
The ad-composition pipeline marks an ad as containing a synthetic performer whenever it inserts an AI avatar, digital human or synthetic voice; the renderer then overlays a legible disclosure ('This performance features a synthetic performer' / 'No human performer is depicted'; in Turkey a clear, distinguishable statement that AI is used), for the whole time the performer is on screen where required, and the export refuses an ad that is marked but undisclosed. Translation or accessibility-only uses are recorded as such.
Where it goes: 9 AI output handling, 1 application source code, 14 user-facing text.
What this provision adds:
- The statement must be clear, understandable and distinguishable (açık, anlaşılır ve ayırt edilebilir).
Example (Python ad generator + avatar video API), before:
video = avatar_api.create_video(avatar_id=AVATAR, script=ad_script)
publish_ad(campaign, video)After:
DISCLOSURE = 'This performance features a synthetic performer'
video = avatar_api.create_video(avatar_id=AVATAR, script=ad_script)
video = overlay_caption(video, DISCLOSURE, whole_duration=True)
publish_ad(campaign, video, synthetic_performer=True)Control: An advertisement featuring an AI-generated synthetic performer or human-like digital character is published without a clear disclosure. The same guard addresses 3 items with binding law in 3 jurisdictions. Engineering guidance, not legal advice.
Rule id tr-ad-regulation-ai.ai-use-and-digital-characters-in-ads-disclosed · review status: primary source derived