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Control

An advertisement featuring an AI-generated synthetic performer or human-like digital character is published without a clear disclosure

A tool that generates advertisements with an AI-created performer, avatar, presenter or voice that looks or sounds like a real human (a synthetic performer, or a digital character indistinguishable from a human) adds a clear and conspicuous disclosure of it to the advertisement, in the wording and for the duration the applicable law requires.

Informational data, not legal advice. Summaries and rules have not been reviewed by a lawyer: always verify official law text for decisions. A suggested guard is intended to address each rule; adding it is not a statement of compliance to that law.

Family: AI-generated content is not labeled, marked, or traceable as artificial · control id cond.ad-synthetic-performer-not-disclosed

Reach

3items this one guard addresses
2jurisdictions where binding law on it is in force
1more where it is enacted, not yet applying
0standards and frameworks on the same control

Law in force in TR, New York (US-NY); enacted, not yet applying in California (US-CA); next date 2027-01-01.

Trust and provenance

How far the rules this guard addresses have been checked. Each rule links to its provision, with its citation, official text and its own panel.

This control
Audit-grade: meets all 3 checks of the TwinEthos audit standard that apply to it.
Lanes
Binding law — in force 2 Binding law — not yet in force or stayed 1
Verification
Sources last verified 4 Oct 2026; each provision states how.
Data release
Data release 2026.10.04.3, data as of 4 Oct 2026, schema 0.3.10.
Legal review
None of the 3 rules has been reviewed by a lawyer; no TwinEthos rule has been legally reviewed yet. Treat each as research to check against the official text; it is not legal advice. Open questions for counsel on them: 3.
Audit standard
3 of 3 rules audit-grade. The audit standard is TwinEthos's own quality bar for provenance, dates, applicability, detectors, fixtures, remediation and licences; it is not a legal review.
Detectors
3 detectors, all experimental: written from the rule's text and not yet measured for precision on real code, so treat a hit as a lead to verify. Each provision lists its detectors' known limits.

The guard to add

Add a clear 'synthetic performer' disclosure to every generated ad that features an AI avatar, presenter or human-like voice.

The ad-composition pipeline marks an ad as containing a synthetic performer whenever it inserts an AI avatar, digital human or synthetic voice; the renderer then overlays a legible disclosure ('This performance features a synthetic performer' / 'No human performer is depicted'; in Turkey a clear, distinguishable statement that AI is used), for the whole time the performer is on screen where required, and the export refuses an ad that is marked but undisclosed. Translation or accessibility-only uses are recorded as such.

Where it goes: 9 AI output handling, 1 application source code, 14 user-facing text.

What reviewers look for: a synthetic-performer flag set wherever an avatar, digital-human or voice-clone API is called in ad generation; a disclosure overlay or caption bound to that flag in the renderer; no export path that skips it.

Example (Python ad generator + avatar video API), before:

video = avatar_api.create_video(avatar_id=AVATAR, script=ad_script)
publish_ad(campaign, video)

After:

DISCLOSURE = 'This performance features a synthetic performer'
video = avatar_api.create_video(avatar_id=AVATAR, script=ad_script)
video = overlay_caption(video, DISCLOSURE, whole_duration=True)
publish_ad(campaign, video, synthetic_performer=True)

Engineering guidance, not legal advice. Each provision below may add its own details (a cadence, a deadline, a required notice element): open it for those.

Upcoming dates

Every rule this guard addresses

Binding law — in force (2)

Binding law — not yet in force or stayed (1)

Informational data, not legal advice. Summaries are TwinEthos's own words and rules have not been reviewed by a lawyer: check the official text before relying on any of it. A guard addresses an item; adding it is not a statement that your code meets any law.