Binding law — in force
State clearly when an advertisement uses AI in a way that affects consumers or shows human-like AI characters (Turkey, 2026 advertising regulation)
From 2026-08-01, where an advertisement uses artificial intelligence or other software in a way that significantly affects consumers' economic behaviour regarding a good or service, or includes digital characters created with AI technologies that cannot be distinguished from humans, this must be stated clearly, understandably and distinguishably (Commercial Advertising and Unfair Commercial Practices Regulation art. 18(8), added by the amending regulation of RG 33297, madde 6). The Regulation covers every commercial advertisement aimed at consumers (art. 2) and binds advertisers, advertising agencies, media organisations and everyone involved in advertising (art. 1). Detect ad-generation code that inserts an AI avatar or digital human with no disclosure.
tr-ad-regulation-ai.ai-use-and-digital-characters-in-ads-disclosed · Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliğinde Değişiklik Yapılmasına Dair Yönetmelik (RG 33297), madde 6 (Yönetmelik madde 18(8)) · official source · jurisdictions: TR