AI-generated voice or likeness of a real person used on products or in advertising without that person's consent

Check a recorded commercial-use consent or talent release for the depicted person before a generated or cloned voice or likeness is published to an ad, product, or storefront.

A consent gate on the path from the likeness generator (face swap, voice clone, identity-preserving image model) to every commercial sink: ad-platform creative uploads, product listings and storefront media, public campaign buckets, merchandise publishing. The gate looks up a consent or talent-release record for the person whose face or voice is reproduced, scoped to commercial use, refuses to publish without a live record, and stamps the asset with the release id so it can be traced and pulled later. A public-figure or celebrity filter runs before generation so references to well-known people are blocked unless a release is on file.

Where it goes: 1 application source code, 2 data models, 6 API calls and integrations, 9 AI output handling.

What reviewers look for: on every path from swapper.get, voices.ivc.create, speaker_wav=, or InstantID/PhotoMaker output to an ad upload, product listing, or public bucket, a check such as consents.require(person_id, scope='commercial') that is read before the upload and fails closed; a talent_release_id stored on the published asset; a public_figure_filter or celebrity_blocklist before generation. A consent field that is collected but never checked does not count.

def build_ad_creative(person_id, frame, target_face, source_face):
    out = swapper.get(frame, target_face, source_face, paste_back=True)
    cv2.imwrite('/tmp/ad.png', out)
    s3.upload_file('/tmp/ad.png', 'campaign-public', f'ads/{person_id}.png')

def build_ad_creative(person_id, frame, target_face, source_face):
    release = consents.get(person_id=person_id, scope='commercial')
    if release is None or release.revoked_at:
        raise ConsentRequired('no commercial likeness release for this person')
    out = swapper.get(frame, target_face, source_face, paste_back=True)
    cv2.imwrite('/tmp/ad.png', out)
    s3.upload_file('/tmp/ad.png', 'campaign-public', f'ads/{person_id}.png',
                   ExtraArgs={'Metadata': {'talent_release_id': str(release.id)}})

Engineering guidance, not legal advice. Each provision below may add its own details (a cadence, a deadline, a required notice element): open it for those.