Binding law — in force
Do not publish AI-generated reviews or testimonials that misrepresent that the reviewer exists or used the product (16 CFR 465.2)
A business may not write, create or sell a consumer review, consumer testimonial or celebrity testimonial that materially misrepresents that the reviewer or testimonialist exists, used or had experience with the product, service or business, or what that experience was (16 CFR 465.2(a)), and may not purchase such a review or disseminate such a testimonial about itself when it knew or should have known of the misrepresentation (465.2(b)). The Commission states that AI-generated reviews are covered (89 FR 68034, n. 35). The rule text never mentions AI; it is encoded as AI-adjacent (owner decision D-19, D-11 pattern 1). Detect code that writes model-generated review or testimonial text into a review store or posts it with no real submitting customer.
us-ftc-reviews-rule.no-ai-generated-fake-reviews-or-testimonials · 16 CFR 465.2(a) · official source · jurisdictions: US