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Japan AI appropriateness guideline (AI Promotion Act Art. 13)

AI Strategy Headquarters (Cabinet Office), under Art. 13 of the AI Promotion Act · pack 0.2.0 · verified against the official source as of 2026-10-02. Open it in the explorer.

Standard / soft law

Businesses providing AI should develop and, as needed, implement technology to identify AI-generated content, such as watermarks (Japan, soft law)

The guideline the AI Strategy Headquarters decided under Art. 13 of the AI Promotion Act asks businesses that develop or provide AI products and services to identify and address the risk of AI misuse for crime, to curb inappropriate output (hallucination, bias, disinformation and deepfakes such as fake videos and sexualised images) with current technology, and, given the serious risk of AI-generated disinformation spreading, to work to develop technology that makes it possible to tell that content is AI-generated (digital watermarks, provenance management, APIs and the like) and to implement it as needed (section 2(3)). Soft law. Detect generated media saved or returned with no machine-readable AI marking.

jp-ai-promotion-guideline.ai-content-identification · 人工知能関連技術の研究開発及び活用の適正性確保に関する指針 2(3) 十分な安全性の確保 (safety, including technology to identify AI-generated content) · official source · jurisdictions: JP

The guard to add, and how far to trust this rule

Standard / soft law

Businesses providing AI should tell users its limits, prohibited uses, data policy and reliability, and show the sources of answers (Japan, soft law)

The guideline the AI Strategy Headquarters decided under Art. 13 of the AI Promotion Act asks businesses that develop or provide AI products and services to keep explainability within reason about the origin of training data and the outputs, and, when providing AI, to give users the information needed for its proper use: how the AI works and its limits, prohibited uses, the policy for collecting the data it learns from, and cautions on the reliability of output, including warnings against misuse and a contact point (section 2(2), footnote 18); and, to keep training data appropriately transparent, to display the information (such as websites) the AI's output was based on (footnote 17). Soft law. Detect retrieval or web-search answers returned with no sources, and an AI feature with no use-information notice.

jp-ai-promotion-guideline.user-information-for-proper-use · 人工知能関連技術の研究開発及び活用の適正性確保に関する指針 2(2) ステークホルダーとの信頼関係の構築に向けた透明性の確保 (transparency to stakeholders), to the page break · official source · jurisdictions: JP

The guard to add, and how far to trust this rule