Binding law — in force
Obtain express written consent before publishing a realistic AI imitation of an identifiable person (Hawaii Act 247, 2026)
From 2026-07-14, it is unlawful for any person to knowingly publish a realistic digital imitation of an identifiable individual without that individual's consent (express, written permission from the individual or an authorized representative) if the imitation is used in connection with an advertisement, causes harm (reputational injury, financial loss, emotional distress or misappropriation of identity for commercial gain), or is used to commit fraud, defamation, harassment or other criminal acts (Act 247, new HRS chapter, section -2). A digital imitation is a highly realistic AI-generated depiction, audio or video derived from an actual, particular individual's identifying characteristics, portraying their voice, face or likeness in a work in which they did not perform or appear. The individual or estate (for ten years after death) may sue for an injunction, damages of up to $25,000 per advertisement or actual damages, punitive damages and fees; the attorney general may seek injunctive relief. Detect ad or publishing features that clone voices or swap faces with no consent record.
hi-hb2137.realistic-digital-imitation-consent · Act 247 (2026), sec. 2, new HRS chapter, section -1 ('Advertisement', 'Artificial intelligence') · official source · jurisdictions: US-HI