Binding law — in force
Automated push and marketing must offer an option not based on personal characteristics, or an easy way to refuse (China PIPL)
Where a personal information handler pushes information or markets to individuals by automated decision-making, it must at the same time offer an option that is not targeted at the individual's personal characteristics, or give the individual a convenient way to refuse (Art. 24(2)). Automated decision-making means computer programs automatically analysing and assessing a person's behaviour, interests or economic, health or credit status and deciding (Art. 73(2)). Detect personalised feed, push or marketing calls with no non-personalised option or refusal.
cn-pipl-adm.push-marketing-non-personalised-option · 中华人民共和国个人信息保护法 第二十四条第二款 (Art. 24(2), non-personalised option or refusal for automated push and marketing) · official source · jurisdictions: CN