Binding law — not yet in force or stayed
Disclose a synthetic performer in an advertisement (California SB 1050)
From 2027-01-01, it is unlawful for any person to create and cause to be published in an advertising medium an advertisement that prominently includes a synthetic performer (a digital figure, voice or representation created in whole or part with generative AI that gives the realistic impression of a human performer who is not an identifiable natural person) without a clear and conspicuous disclosure, worded substantially like 'this performance features a synthetic performer' or 'no human performer is depicted' (B&P 17610(a)-(c)). 'Prominently' covers a performer in the foreground demonstrating the product, voicing the narration, or reacting to it. Ads for expressive works using the performer consistently, and translation or accessibility-only uses, are excluded (17610(d)). A violation is a violation of B&P 17500 (17610(f)). Detect ad-generation code that adds an AI avatar, digital human or synthetic voice with no disclosure.
ca-sb1050.synthetic-performer-ad-disclosure · Cal. Bus. & Prof. Code 17610(b) · official source · applies from 2027-01-01 · jurisdictions: US-CA