Binding law — in force
Obtain prior consent before commercially using an AI-generated photograph, likeness or voice of an individual (Arkansas Act 159 of 2025)
Under the Frank Broyles Publicity Rights Protection Act (Ark. Code 4-75-1104(a), 4-75-1108), an individual has a property right in the commercial use, by any medium in any manner without prior consent, of their name, voice, signature, photograph or likeness, and a person who commercially uses them without authorization under 4-75-1104(c) is liable for damages and disgorgement of profits. From 2025-08-05, Act 159 of 2025 extends 'likeness' and 'photograph' to images, video and three-dimensional generation through artificial intelligence, and 'voice' to a sound readily attributable to an individual, including an AI-generated simulation. Commercial use means use for advertising, selling or soliciting purchases, or on or in connection with products or other non-exempt commercial activity. Consent is given by the individual, a transferee or licensee, or after death by owners holding more than 50% of the rights; a parent or guardian consents for a minor. Detect ad, product or sales features that clone voices or swap faces with no consent record.
ar-hb1071.ai-likeness-commercial-use-consent · Ark. Act 159 of 2025, sec. 1 (Ark. Code 4-75-1103(3), 'Likeness') · official source · jurisdictions: US-AR