Binding law — in force
GenAI in a consumer transaction must disclose on a consumer's clear request
A supplier using generative AI to interact with a consumer in a consumer transaction must disclose that the consumer is interacting with genAI (not a human) when the consumer clearly and unambiguously asks. Detect a consumer-facing genAI path with no mechanism to answer an AI-identity request. (A safe harbor exists for always-on disclosure at the outset and throughout.)
ut-ai-policy-act.genai-consumer-transaction-disclosure · Utah Code 13-77-103(1) · official source · jurisdictions: US-UT